Ideatoon is a Mexican contest to search for animated series’ ideas. Its objective is to encourage the creation and development of national cartoon contents that could become potential international hits.


The competition is opened to all the Mexican studios, production companies, animators, artists, directors, scriptwriters, and producers that want to participate. The winners receive advice from some industry’s international experts and money to help the production and selling of the series in foreign markets.


The contest’s first edition happened during LagunaFest (, a Mexican animation and videogame festival that took place in Torreón, Coahuila in October 2012.


The call for entries closed on October 5th at 23:59 and there were 106 ideas for series that were sent to participate. A jury selected the best 15 projects based on its international commercial success and moved to the next step in the competition, which was a pitching session with an international jury.


The winner of the first edition of ideatoon was Luis Felipe Hernandez Alanis, from Animatitlán Studios. The prize consisted in financial support and advice to develop the pilot episodes of his series.

Mexican contest to search for animated series ideas

Download the PDF version of the catalog of Ideatoon, with the technical information of the 15 animated series projects that were finalists in the first edition of the contest.

There you will find all information about the development of the pilot episode of the winner project, as well as technical information, some of the art of the 15 finalists and the data of the jury of the first edition of Ideatoon.